Start with Why Summary | Chapterly
Start with Why by Simon Sinek: A Complete Summary "People don't buy what you do; they buy why you do it." Overview Start with Why (2009) is built on a single, powerful observation: the most inspiring leaders and organizations in the world -- Apple, Martin Luther King Jr., the Wright Brothers -- all think, act, and communicate in the exact same way. And it is the complete opposite of how everyone else operates. They start with why. Simon Sinek's argument is that most companies and leaders communicate from the outside in: they start with what they do, then explain how they do it, and rarely get to why they do it. The most inspiring ones reverse the order. They start with their purpose, their cause, their belief -- the reason they exist beyond making money -- and everything else follows from that core. The book grew out of Sinek's 2009 TED Talk, which became one of the most-watched TED Talks of all time. The framework is simple, but its implications are far-reaching: it challenges how we think about marketing, hiring, leadership, loyalty, and innovation. About the Author Simon Sinek was born in England, raised in South Africa and other countries,...